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Elements and Performance Criteria

1. Identify overall media objective and scope.
   • Clarify and agree on key objective of the promotional presentation in consultation with stakeholders.
   • Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach.
2. Develop and present hair design concepts for media presentation.
   • Research and analyse emerging trends that may influence development of the hair design concept.
   • Use a range of creative thinking techniques to generate ideas for hair design concept.
   • Collaborate with appropriate experts about achieving desired hair design images based on presentation methods to be used.
   • Develop hair design concept that communicates key features of the product, service or design, ensuring originality and impact to set it apart from work of competitors.
   • Investigate intellectual property and copyright constraints for proposed use of the concept.
   • Present hair concept to relevant stakeholders encouraging feedback and offering clarification as required.
3. Plan and coordinate hair design preparations for the media production.
   • Estimate production timeline, workflow and budget for provision of creative hair design services.
   • Prepare an operational plan for providing services, identifying sequential activities and risk management strategies.
   • Appoint assistant staff and clarify team roles for providing hair design services.
   • Provide accurate information on operational plan to team to ensure timely and effective planning and implementation.
   • Implement, monitor and adjust operational plan throughout preparation for and realisation of hair designs.
4. Manage completion of hair designs during media productions.
   • Coordinate model preparations for realisation of hair designs.
   • Manage completion of hair designs, ensuring styling techniques and finishes are appropriate for optimised presentation according to media used.
   • Coordinate assistant staff, support individuals in their roles and ensure safe work practices.
   • Provide assistance and support to production team as needed, including using test shots of hair designs for shoot.
   • Monitor production requirements to ensure required purpose is met.
   • Coordinate removal, disposal and return of hairdressing resources.
5. Evaluate professional work.
   • Seek and use constructive criticism after media production to improve own performance.
   • Assess own work to evaluate satisfaction and degree to which it met event objectives.
   • Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop three hair design concepts for media presentation according to three different client briefs

produce a documented concept proposal for each design to include descriptive text and images that represent the design

present one concept proposal to a client and engage in discussion and critical analysis to agree on final nature of the design

develop one operational plan for a given media production to guide activities for the preparation and delivery of hair design services for the production

manage the delivery of hair design services during one media production.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

sources of reliable information on emerging hair design trends and technologies

key characteristics and interrelationships of the elements and principles of hair design and use in achieving a wide range of innovative hair designs for media presentation

influences on contemporary and historical hair designs:

cultural

sociological

philosophical

aesthetic

political

commercial

media presentation methods used and how these impact on imagery of hair designs

a range of creative thinking techniques:

brainstorming

daydreaming and mental wandering

lateral thinking games

making associations

mind mapping

trigger words

use of metaphors and analogies

visualisation

wishful thinking

a range of formats for, inclusions and uses of:

descriptive concept proposals for hair designs

operational plans to guide preparation for and realisation of hair designs during media production

methods of sketching or digitally representing hair designs

primary components of copyright, intellectual property and design laws:

business or individual’s rights over original designs

business or individual’s responsibility to comply with laws that protect copyrighted products

extent to which work can be used or adapted

procedures for seeking permission to use or adapt the work of others and systems for the administration of copyright

risk management issues to be considered for the preparation and realisation of hair designs for media presentation

project management methods

roles and responsibilities of different production personnel:

creative director and producer

hair stylists and support team

models

make-up artists

photographers, camera and audio operators.

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